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Technical Specifications

Google Ads - SEA


Requirements:

Having a Google Ads account (can be created by Admyports)

Give us your access to your Google Ads account

Information on SEA structures

  • Level 1 : Google Ads account

  • Level 2 : Campaign
     
  • Level 3 : Ad groups 
    • Standard  ad groups: Contain your keywords and your adverts.
    • Dynamic ad groups : Designed to contain only dynamic ads.
       
  • Level 4 : Keywords 
    • Large request : The ads can be triggered if the user types a query close to or far from your keyword.
    • Exactly expression : The user's query must be similar or close to your keyword.
    • Exactly keyword : The user's query must be identical or very similar to your keyword.  
       
  • Level 5 : Standard ads 
    • One or several titres : Up to 25 characters/ per title
    • One or several descriptions : Up to 90 characters/ per description
    • One ou several images 
    • Destination link : www.my-site.com/path1/path2
      • Up to 15 characters per path
         
  • Level 5 bis : dynamic ads
    • Lets Google take charge of writing headlines and ads 
       
  • Level 6 : Ads extensions
    • Allows you to add details to your ads (links, titles, descriptions, etc.)
       
  • Template SEA to download

     

SEA recommendations
 

Target: What are the target KPI's ?

Warning: Beware of key words with double meanings

Ad groups: For each campaign, we plan ad groups to segment the types of search performed by web users and to ensure that the keyword, ad and page match. This means that the landing page must contain as many keywords as possible.

Ads: Plan a maximum of 5 ads per ad groups (min 1 fix ad + 1 dynamic ad)

Keywords: Plan a maximum of 20 keywords per ad groups to start

Think about which keywords to exclude !
 

SUBMISSION : Advertising elements must be sent at least 5 working days before the start of the campaign. If these deadlines are not respected, Ad.MySports cannot be held responsible for any delay in the launch of the campaign in relation to the date initially planned.